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Framer Partner
explore a curated selection of my projects below, and for more, feel free to visit my behance portfolio.
creator platform: strategy, structure & end-to-end execution
led design and built the creator + admin tool to onboard, reward, and scale creator collabs across instagram & youtube.
project
cancellation insurance: CFAR flow
designed opt-in flow for "cancel for any reason" insurance; drove 6.15% attach rate, improving user trust and conversion.
ratings and reviews
redesigned ratings flow with prompts, whatsapp reviews, and incentives to boost submission rate and review quality.
headout hub: vendor-facing tools
built key headout hub tools to help partners edit listings, run promos, and access media-rich emails, reducing internal ops effort.
post purchase & headout ticket email revamp
overhauled my bookings interface, ratings flow, and post-purchase emails for smoother post-checkout flow, improved UX, and clearer experience details.
guided tours: language input revamp
replaced language variant cards with better UX, boosting CTA click-throughs by 5% and S2C by 2%.
shoulder pages: information pages for landmarks
SEO-optimised, templated info slices for HOHO landmarks—easy to consume and designed to boost organic conversions.
transforming user engagement of learnapp (zero1 by zerodha)
boosting retention >80% and transforming the user engagement of learnapp (zero1 by zerodha)
behance
instagram money lending: UX case study
enhancing user experience in decathlon app
notion
budgetbox: expense tracker & budgeting
job finder app
fitness app for booking clients
socials: a social media app
live music lessons : learn online
live music lessons: learn online
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