Projects

Led design and built the creator + admin tool to onboard, reward, and scale creator collabs across IG & YouTube.

Designed opt-in flow for "Cancel for Any Reason" insurance; drove 6.15% attach rate, improving user trust and conversion.

Redesigned ratings flow with prompts, WhatsApp reviews, and incentives to boost submission rate and review quality.

Built key Hub tools to help partners edit listings, run promos, and access media-rich emails—reducing internal ops effort.

Overhauled My Bookings interface, ratings flow, and post-purchase emails for smoother post-checkout flow, improved UX, and clearer experience details.

Replaced language variant cards with better UX, boosting CTA click-throughs by 5% and S2C by 2%.

SEO-optimised, templated info slices for HOHO landmarks—easy to consume and designed to boost organic conversions.

Boosting retention >80% and transforming the user engagement of LearnApp (Zero1 by Zerodha)