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Framer Partner
Creator Platform: Strategy, Structure & End-to-End Execution
Led design and built the creator + admin tool to onboard, reward, and scale creator collabs across IG & YouTube.
Project
Cancellation Insurance — CFAR Flow
Designed opt-in flow for "Cancel for Any Reason" insurance; drove 6.15% attach rate, improving user trust and conversion.
Ratings and Reviews
Redesigned ratings flow with prompts, WhatsApp reviews, and incentives to boost submission rate and review quality.
Hub: Vendor-Facing Tools
Built key Hub tools to help partners edit listings, run promos, and access media-rich emails—reducing internal ops effort.
Post Purchase & HO Ticket Email Revamp
Overhauled My Bookings interface, ratings flow, and post-purchase emails for smoother post-checkout flow, improved UX, and clearer experience details.
Guided Tours: Language Input Revamp
Replaced language variant cards with better UX, boosting CTA click-throughs by 5% and S2C by 2%.
Shoulder Pages: Information pages for Landmarks
SEO-optimised, templated info slices for HOHO landmarks—easy to consume and designed to boost organic conversions.
Transforming User Engagement of LearnApp (Zero1 by Zerodha)
Boosting retention >80% and transforming the user engagement of LearnApp (Zero1 by Zerodha)
Behance
Instagram Money Lending - UX Case Study
Enhancing User Experience in Decathlon App
Notion
BudgetBox - Expense Tracker & Budgeting
Job Finder Application
Fitness App for Booking Clients
Socials - A Social Media App
Live Music Lessons - Learn Online
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